Run it first.
Without the risk.
Six career levels, from a lemonade stand to a software company. Set your price, read the market, handle the crises — and find out what your idea actually costs to run.
Or if you're set on what you want, try your luck at the custom business model mode, with real market data tailored to your selection.
Build it. Break it. Learn from it.
Your biggest customer wants a 20% discount.
Most people never test their idea.
You can spend weeks researching competitors, watching videos and asking AI whether your idea will work. But none of that tells you what it actually feels like to run the business.
You can understand the market.
You can build a business plan.
You still haven't actually run the business.
What if you could run it first?
Tell us what you want to build.
Choose your budget, market and location.
Deal with customers, competitors, cash flow and unexpected problems.
Watch your revenue, profit, customers and business valuation change.
Think you could run a business?
The simulator is live. Create a business, allocate your capital and trade month by month — it runs entirely in your browser.
Every month you set your strategy, run it, and see the numbers move.
Pricing, marketing, hiring, suppliers, loans and expansion all interact.
Complaints, price wars, equipment failure and acquisition offers hit mid-run.
Finish with a grade, month-by-month history and what you got right and wrong.
Because businesses don't follow a script.
A customer says your service wasn't worth the price.
Your biggest competitor just cut their prices by 15%.
Someone offers you £25,000 for your business.
Demand has increased, but you can't fulfil all the orders yourself.
A local company wants to sign a £12,000 annual contract.
You've made a profit this month — but you don't have enough cash to pay your upcoming expenses.
Your decisions have consequences.
Not another business plan generator.
- Market research
- Business plans
- Financial forecasts
- Market research
- Business planning
- Financial modelling
- Interactive decisions
- Unexpected events
- Persistent business
- Learn from failure
Don't just ask whether your business could work. Try running it.
Your business idea is waiting.
Test your business before risking real money. No account, no card — start now.