Play your business
before you risk
your money.

Type in an idea, a place and a budget. Then run it one week at a time: answer the emails, pay the bills, make the calls. Find out how hard it really is while it costs you nothing.

Free to play. You'll need an account so your run is saved.

£0
of your own money at risk
UK businesses from 2019 still trading after 5 years (ONS)38.4%
1Week a turn
3–12Months a run
FreeTo play
PLAY IN YOUR BROWSER
YOUR IDEA, YOUR TOWN

Try any idea, for example

Café
Bakery
Gym
Barber
Florist
Food truck
Corner shop

Every week, the business needs you.

A run lasts from three months to a year. Each week has the same three beats, and no two weeks go the same way.

    • Dean HollisQuick word about prices
    • Fenwick LettingsRent review
    • Hannah OkaforAre you hiring?

    1Inbox

    Investors, applicants, customers, rivals and the odd scammer all want an answer. Every reply changes something.

  1. LowerSameHigher
    • Top up ingredients£296
    • Paid social posts£444
    • Train the kitchen team£222
    This week's spend£740

    2Plan

    Set your price and pick what to spend on. You can't afford everything, so you choose.

  2. Made this week
    £556
    vs last week+£1,162

    3Result

    Watch the week trade, day by day, and see what your choices did to the money.

It gets harder as you go. The bills grow, the inbox fills up, and the easy answers run out.

At the end, an honest read on how you did.

  • A score, and how it comparesAgainst what a sensible player manages over the same length of run.
  • The decisions that matteredYour best call, your biggest mistake and the risk you took.
  • Where the money wentSales, costs, cash and what the business ended up worth.
  • A written reviewA short read on how you played it and what to try next time.
38.4%
of UK businesses started in 2019 were still trading five years later.
Office for National Statistics, Business demography, UK: 2024.

That figure covers every kind of business. Playing one through shows you where the pressure comes from.