Career
Six levels. Each one teaches you what the last one couldn't.
Start with a lemonade stand and fourteen trading days. Finish deciding whether to sell a software company. Clear a level's main objective to unlock the next.
Level 1
First Steps
One product, one price, one weekend. Learn what profit actually is.
RevenueCost of goodsPricingDemandStockWaste
🍋 Lemonade Stand
Play First StepsLevel 2
Small Business
Your first equipment, your first hire, your first fixed costs.
Fixed vs variable costsCapacitySuppliersMarketingRepeat customers
☕ Coffee Cart · 🚗 Mobile Car Wash
Clear Level 1 to unlock.
Level 3
Established Local
Rent is due whether anyone walks in or not.
PayrollRentBreak-evenRetentionCompetitorsCash flow
🥐 Neighbourhood Café · 🎯 Digital Agency
Clear Level 2 to unlock.
Level 4
Growing Business
Bigger contracts, bigger bottlenecks, other people's money.
DebtInvestorsInventoryBottlenecksStrategic pricing
📦 E-commerce Brand · 🏗️ Construction Firm
Clear Level 3 to unlock.
Level 5
Serious Business
Multiple sites, real payroll, and a market that fights back.
Supply chainMultiple revenue streamsMarket shareEconomic cycles
🏭 Manufacturing Group
Clear Level 4 to unlock.
Level 6
Entrepreneur
Build it, fund it, defend it — then decide when to walk away.
FundraisingAcquisitionsExecutivesNew marketsThe exit
💻 Software Company
Clear Level 5 to unlock.